Figma logo
Figma
Reputation report · by Thinking Deeply
New report
C
Mixed
AI Reputation Index
Figma logo

Figma

A mixed reputation with some real exposure, and a competitor is currently ahead. There's clear room to improve.

Index 38/10024th percentile (vs. competitors)Design softwarefigma.com
A competitor currently has the stronger AI reputation. Closing that gap is what lifts the grade above C.
AI Engines (4/4)34
Reddit Presence64
vs. Competition50
Scored 45d ago
Why this grade

What is driving the grade

The biggest factor in this grade is Figma's reddit footprint.

  • Reddit footprint50% of the grade · scored 64/100

    Figma has some Reddit presence, but it's thin or mixed enough to weigh on the grade.

    What moves it: Build (or revive) an active brand community and seed real, positive discussion buyers can find.

  • AI engine answers30% of the grade · scored 34/100

    At least one AI engine is clearly critical of Figma, and the grade weights the worst answer heavily.

    What moves it: Improve the sources the engines draw from, especially the critical Reddit threads they cite.

  • Vs. competitors20% of the grade · scored 50/100

    A competitor currently holds the stronger AI reputation.

    What moves it: Close the gap on the leader's strengths (community health and engine sentiment).

What is capping the grade
  • A competitor currently has the stronger AI reputation. Closing that gap is what lifts the grade above C.
Trend

Reputation over time

up to grade C from F (+17 pts) since the last check.

Overview

The consensus on Figma

A mixed reputation with some real exposure, and a competitor is currently ahead. There's clear room to improve.

Graded 24th percentile against its competitors.

  • Across the AI engines that answered, 4 of 4 are cautious or critical about Figma. That is what buyers asking about it tend to hear.
  • Reddit is mostly neutral on Figma across 16 relevant mentions: discussed, but without a strong lean.
  • A competitor (Sketch) currently holds the stronger AI reputation. Closing that gap is the clearest path to a higher grade.
What's holding the grade back
  • A competitor currently has the stronger AI reputation. Closing that gap is what lifts the grade above C.
The Reddit conversation

What people are saying about Figma on Reddit

A look at the loudest conversations: the most-seen critical threads about Figma. When an AI engine quotes one of these, it directly shapes the answer your buyers get.

#1 critical

Google just dropped Stich… and it might actually threaten Figma : r/FigmaDesign

"# Google just dropped Stich… and it might actually threaten Figma : r/FigmaDesign Skip to main contentGoogle just dropped Stich… and it might actually threaten Figma : r/FigmaDesign Open menu Open navigation, but we can …"

671 286
#2 critical

Figma Dev Mode is a scam : r/FigmaDesign

"Share Image 5: u/zeplin_io avatarzeplin_io•Promoted Don’t let your devs be confused — publish to Zeplin Image 6: Don’t let your devs be confused — publish to Zeplin Image 7: Don’t let your devs be confused — publish to Z…"

477 175
#3 critical

Figma AI optimists are not being realistic. : r/FigmaDesign

"Best Top New Controversial Old Q&A is not intended to create finalized designs. While it is impressive, it can only really help in jumpstarting the design process, not finishing it. And who is it at a company that is exp…"

223 142
neutral

Figma new products. What is are your thoughts? : r/UXDesign

"[deleted] •1y ago As someone who works at a large corporation I could never see a PM using Figma for slides. They love their power point templates. 3 more replies 3 more replies 3 more replies 13 more replies 13 more rep…"

36 133
positive

How many of you are using Figma? : r/graphic_design

"1 more reply 1 more reply []( kelvinside •3y ago Figma is fucking legit it’s not some playground Canva nonsense. I use it for all UI design. 🔥 Image 11: u/milly_to avatar milly_to •3y ago I really enjoyed Figma. For cli…"

106 130
Reddit footprint

Where the conversation lives

Conversation volume by community
Sample of 16 brand mentions in the past year
Main subreddit
Owned & healthy
r/figmaCommunity

For fans of the "figma" action figure line. NOT for the design program. Join us at https://discord.gg/DsTZ7Wg

Created Nov 201250 posts all-timeEngagement 145
5.8k
weekly visitors
313
weekly contributions
8+ 9· 2−
post sentiment
Sample Mention Volume (Past Year): 16
Mention sentiment
1positive11neutral4negative
Related communities (unofficial)

Where the brand is discussed, plus the topical communities its audience gathers in.

Head-to-head

Losing the head-to-head

Every brand scored with the identical four-engine, Reddit-weighted method.

Graded on a curve against this field: Figma lands in the 24th percentile of the group.

1
Sketch
84B
Reddit mentions (past year)
9
Main subreddit
r/sketch
Engagement
131
Posts
50
2
Penpot
75B
Reddit mentions (past year)
15
Main subreddit
r/penpot
Engagement
24
Posts
35
3
Adobe XD
67C
Reddit mentions (past year)
19
Main subreddit
r/adobexd
Engagement
8
Posts
50
4
FigmaYou
38C
Reddit mentions (past year)
16
Main subreddit
r/figma
Engagement
145
Posts
50
How this data is measured
  • Reddit mentions:distinct Reddit threads that name the brand, found via web search across Reddit and confirmed by an AI relevance check (same-name or off-topic threads are dropped). It is a current, relevance-ranked sample of what's discoverable (not a count over a fixed window), so treat it as a comparative signal between brands, not an absolute total.
  • Main subreddit · Engagement · Posts:read live from each brand's own subreddit feed (its most recent posts, up to ~100). Engagement blends post upvotes, comments, and comment karma scaled by posting cadence. “Posts” is the all-time total when the feed could be fully read, otherwise a lower bound (shown as N+).
  • Time horizon:every figure is a point-in-time snapshot taken when the report was generated (see “Scored” at the top). Re-running the report refreshes it; we do not yet track these metrics over time.
  • All figures are measured from real provider data; where a value can't be substantiated it is shown as “—” rather than estimated.
Four-engine probe

What each AI engine says

Identical buyer-intent questions, asked in web-grounded mode across all four engines.

Claudehedged

Figma is a trustworthy tool with performance and pricing concerns; consider alternatives for budget teams or budget-conscious teams.

Confidence 80% 22 sources
Geminihedged

Figma is a popular design tool with strong collaboration, but watch for performance issues and security risks.

Confidence 80% 31 sources
OpenAIhedged

Figma is a strong, reliable tool, but users cite pricing, performance, and UI complexity as common complaints.

Confidence 80% 11 sources
Perplexityhedged

Figma is a credible tool, but be mindful of potential performance, billing, and support issues.

Confidence 90% 15 sources

Fix what AI is saying about Figma

Thinking Deeply turns hostile Reddit threads into a reputation your buyers and the AI engines can trust. Book a strategy call with Eric.

Opens Eric's Google Calendar in a new tab