Methodology
How the Reddit Brand Health Score works
A 0–100 composite of eight explainable sub-scores. No black box — every component shows its raw inputs in your report.
| Component | Weight | What it measures |
|---|---|---|
| Net sentiment | 22 | Positive vs negative balance of relevant brand mentions, mapped from −1…+1 to 0…100. |
| Sentiment trend | 8 | Improving vs declining: last 30 days vs the prior 60 days. Neutral (50) when sample is thin. |
| Share of voice | 18 | Mention volume vs your competitor set. Fair share scores 50; double scores 100. |
| Mention velocity | 8 | Are people talking now? Last 7 days vs the trailing 13-week baseline. |
| Engagement quality | 9 | Average upvotes + comments on relevant brand mentions, log-scaled to handle heavy tails. |
| Community presence | 13 | Whether you own a subreddit and how it benchmarks on size + engagement against ~10 similar communities. |
| Issue severity (inverse) | 9 | Volume and intensity of negative issue clusters; fewer / less severe issues score higher. |
| AI citation health | 13 | Whether Reddit citations are helping or hurting you across Google AIO, Discussions, Perplexity, Claude, ChatGPT and Gemini, weighted by query intent. |
Coverage & disclaimers
Reddit search is relevance-ranked and not exhaustive. We collect a representative sample of up to 150 mentions per entity from the last 12 months, ranked by recency and engagement.
AI search results are non-deterministic and personalized. We sample each query multiple times across Google AI Overviews, Google Discussions, Perplexity, Claude, ChatGPT and Gemini, and treat the output as a point-in-time snapshot.
Low-sample scans show a "limited data" confidence badge. Reports are public by default — you can flip any report to private from the results page.